This page is a recently added WIP with placeholder text - The fully designed and displayed case study is coming soon!
Client: Bruce Hardy & Band Members
Timeline: Fall 2024 (Expanded in 2025)
Location: Philadelphia, PA
Project Type: Brand Systems, Logo Design
Role: Lead Designer & Art Director
Programs Used: Adobe Illustrator, Photoshop, Lightroom
Fonts: Megascope Variable (Logo) · ITC Avant Garde Gothic (Titles) · Freight Sans (Body)
Color Palette:
Primary — #000000, #FFFFFF, #E83F3F
Accents — #1FFFD8, #5E34AD
01. Project Overview
WilDanger is a Philadelphia-based band blending classic rock ’n roll roots with a modern edge.
This branding project reimagines the energy of 1980s metal aesthetics for today’s audience by pairing bold typography, sharp geometric forms, and a high-contrast color palette.
The resulting identity system reflects both nostalgia and reinvention: a bridge between the vintage stage and modern underground music culture.
Deliverables span analog and digital applications, from mockups of tour flyers and amp stickers to streaming platforms and album art.
02. Core Branding Assets
The visual system began with a responsive logo set, which was designed to responsively work across small-scale merch and large-format posters.
This design's inspiration drew heavily from 1980s metal iconography—particularly the typographic aggression and symmetry found in the Metallica, Van Halen, and KISS logos.
Rather than replicate, this project sought to reinterpret those visual cues through a modern lens.
Deliverables included:
Primary Logo Wordmark & Letter-mark
Full Color Palette + Typography System
Supporting Iconography + Pattern
03. Extending the Brand
To bring the system to life, the brand was applied across a range of mockups that capture the tactile, performative nature of live music culture.
This phase focused on texture, overlays, and the gritty energy of Philly’s venue scene.
Deliverables included:
Gig Poster
Vinyl Packaging + Digital Album Art
Sticker Set for amps, instruments, laptops & more!
Tour Merch Concepts (T-Shirt Design)
Social Media & Streaming Mockups
04. The Album Art
The album design mirrors the band’s sonic character—gritty, loud, rock n' roll, and literally a sonic image of the band's performance reimagined.
The mirrored kaleidoscope photo treatment showcases each band member equally, while faint red stars mark their presence—small nods to individuality within the collective chaos of a live show.
05. Real-World Presence
The final system translates effortlessly across real and digital spaces.
From amp stickers to a strong social media presence, WilDanger’s identity feels cohesive, confident, and unmistakably rock n' roll.
07. Tools & Resources
Programs Used: Adobe Creative Suite (Illustrator, Photoshop, Lightroom)
Resources: Adobe Fonts · ChatGPT (Organization Assistance ONLY) · Grammarly (Proofing)
File Deliverables: Logo Set · Brand Kit · Application Mockups · Social Media Kit
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